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Privacy Policy

Last updated: 26/10/2023

This is our privacy policy and, if you landed here, it means that you want to learn how we process your personal data at
Concept X EOOD
[email protected]
58A General Leonov Street
Vratsa 3001
Bulgaria

Essential information we collect

In operating our store, it is essential for us to capture some information about your device, such as your IP address and information related to your visit when you browse our store. For example, this might include time-stamp, the last page or product you visited, the indication that you logged in.
We do that in order to:

  • remember who you are after you log in so that you do not need to authenticate at each click;
  • monitor if our website is running with the high performance we are dedicated to providing;
  • let you browse between products without having to start back from the home page at each click;
  • remember if you put something in your shopping cart before you decide to checkout; and
  • control that your data is processed securely.

We call the information mentioned above “essential information” and we collect it through the use of cookies. Cookies are small text files that most websites uses. A website places cookies in the web browser and then reads the information collected through the cookies every time the user  performs an action. We use cookies. Without enabling this mechanism and this kind of cookies (first-party cookies), we could not provide you with the smooth experience that you expect while you are navigating.

Order information you expressly provide

If you buy something from our store, we will need more specific information about you. To fully process your order and ship the merchandise you selected, we need your personal data such as your first and last name, your email address and your shipping and billing address. We also use your contact and order information to send you communication related to the processing of your order. We will ask you to provide this information in our “checkout page” before letting you finalise your purchase with the payment.

Accounts

You can sign up for an account if you’d like. This will make us happy because it confirms your interest in our store. It should also make you happy because we will remember your information and, when you decide to buy our products, you do not have to provide all of your information over again — you just have to log-in. Before registering your account, we will ask you to expressly provide your consent to this privacy policy. Only if you give us your consent, we will open your account. We also give you the possibility to easily withdraw your consent and delete your account. Just connect with us at the contact details at the bottom of the page or email us at office@kraken-mx5 and request that we delete your account.

Partial Purchases

If you have started to buy one of our products, but have not completed the purchase, you may have provided partial information, such as your email. In that case, we might send you an email to remind you about your interest. If you are not comfortable in receiving further emails of this kind, we will give you a simple opportunity to opt-out. Your privacy means a lot to us and we will stop sending you these communications right away.

Reviews

If you have completed a purchase, we will send you an email to ask you to review the product you bought. We want to be sure that whether you love your purchase or have a complaint, you can share your opinion with other customers.

Personalisation

We also use some specific information related to your visit, such as the timestamp of your visit, the page or the product you viewed, where you are coming from (if you came to our store because you clicked on an advertisement or you just opened our direct link). This is very similar to the
“essential information,” but we use it to provide you with a personalized experience. The information on your visit provides us with insights on your interests and allows us to send you relevant communications. We capture this information through cookies, called a “beacon,” that we allow you to block.

While we currently do not send any newsletters to customers by creating an account with us you are giving us permission to do so. As such we may send you newsletter in the future, should you not wish to receive them you will have the opportunity to unsubscribe from the newsletter email itself.

Other uses of personal data

In order to provide a full functionality of our site we may need to share some information with third party vendors, for example payment details that you provide to us are sent securely to a payment gateway/processor for the explicit purpose of authenticating and finalising any payment. Information such as your name, billing address, email address, phone number and credit card details are required as part of validation and security checks against fraud. We do not store your card details and neither does the payment processor.

We also share some details with our shipping provider for the explicit purpose of shipping your items to you. For example, your name, shipping address, contact telephone number and delivery instructions (if provided) along with package weight and where necessary information on the contents of the package if required by any customs or border control agencies.

How do we process your information?

Our website and system are both hosted in a EU based data center. All information we may collect on your during your use of our site is stored and processed in accordance with EU regulation.

We also use other, highly specialized external providers to provide the most competitive services. For example:

  • Payment: ​Our store is PCI-DSS compliant (a very strict industry standard with requirements for the security of credit card information), but we want to use accredited companies to process your credit card information. Our payment gateway is provided by PayPal Inc and Stripe Inc.
  • Partnering with highly specialized external companies allows us to focus on what we do best: selling great products.

How can you control your personal data?

If you are one of our customers who is in the EU, and we are specifically selling our products to the Member State where you are located, you have specific rights that we are honoured to enforce without undue delay: Access, Correct, Erasure, Port, Object. If you cannot exercise your choice on
your account page or if you do not have an account with us, please reach out to us, at the contact details at the bottom of this page. We will be more than happy to help.

How long do we keep your data?

We keep your data for as long as you have an account with us. We also keep some data for security investigation. Most importantly, we have specific obligations for fraud detection and tax reasons. Therefore, we might need to retain certain data even if you ask to delete it.

Do we have any legal obligations when handling your data?

Many. We might need to share your personal information to comply with applicable legal obligations. For example, we are required to keep records of all sales for tax purposes, these ledgers also include the customers (your) details.

List of Cookies

Who can you reach out to for privacy matters?

You can contact our Data Protection Officer here:
Mihai Nani
[email protected]
58A General Leonov Street
Vratsa 3001
Bulgaria

Do you need to lodge a complaint?

If you have any privacy complaint, you have the right to lodge a complaint with our supervisory authority, which is The Commission for Personal Data Protection and the European Data Protection Supervisor of Republic of Bulgaria, https://www.cpdp.bg/en/

Any update?

If we update our Privacy Policy to reflect a change or improvement of our services or a new legal obligation, we will publish the new version on this page.